Idea: More than 40 cartoons shaved their heads to support kids with cancer.
Main Awards: Cannes Lion, Clio, One Show and D&AD
Finn - Adventure Time
Turma da Mônica
Client: Coca Cola Zero.
Idea: For the first time in history people can drink a TV commercial, a billboard and even a radio spot.
Main Awards: Cannes Lion, Clio Festival
Andean Condor is a short film I wrote and produced in 2019. E-mail me if you want to watch it.
Idea: Maril is a lonely woman who recently faced a great loss. To recover, she decides to go to the end of the world. Along the way, she meets Manu, an extrovert and optimist guy who will help her through her journey.
Idea: A project that literally changed how elderly is portrayed in Brazil.
Main Awards: Webby, Wave, CCSP
The New Face Of The Elderly
Client: Taco Bell.
Idea: How far would you go to get your favorite flavored Fritos? Don't worry! With the new Fritos Tacos you can find them everywhere.
FRITOS TACOS THE MISSION
ELAS NA GRINGA
Elas na Gringa is a personal project. A very special one.
My main goal was to help Brazilian women who wanted to pursue a career in advertising abroad. For this, I built a platform where these girls could contact “mentors”. Women who are already working abroad and could help them by sharing their own experiences and special tips.
The project started with just one “mentor”, me. But in a couple of months, the project has grown so much that today I’m proud to say that we have more than 60 mentors and we are helping more than 2000 women around the globe.
Idea: Create the first global event with its own radio show broadcasting to 100 countries.
Date: 2015 (Event: Oct.25.15)
- JUST CONCEPT
Beats 1 Run
OUR CITY. OUR SOUND
Client: LA Phil
Idea: To show that LA Phil is a fundamental part of Los Angeles, we invited the most talented musicians in the world to take the streets and perform like never before. The result is beautiful.
OUR CITY. OUR SOUND
Client: Glacial Beer
idea: Get your ice-cold beer twice as quick with this ad.
Main Awards: Cannes Lion (shortlist), FIAP
Idea: The campaign shows that, in fact, the lucky ones are those who strive more to achieve their goals.
Ades - Brasil
Ades - Argentina
Client: Antactica Subzero/Ambev
Idea: To promote the Aerosmith show we combined the spirit of Rock and the coldest beer on earth to freeze a Gibson Les Paul guitar. Rock Fans needed to guess on Twitter how long it would take the guitar to melt as they watched the event live, online.
Biggest Awards: Wave, CCSP
PATO FU MUSIC VIDEO
Idea: To promote a modern baby brand we joined a very famous band, PATO FU, to create the Brazilian´s first music video made entirely of photos sent over the Internet. People across the country could submit photos of their babies and the best ones were chosen to be part of Rock 'n Roll Lullaby´s music video.
Client: OFFF Festival
Idea: I was invited, in partnership with Dialectica, to create, produce and show a special film at OFFF Festival.
Idea: The objective here is to communicate the new Cia Athletica’s running equipment for people in the 20-30 age bracket. To reach the target in an amusing way, we decided to show that running was a very important step in men’s evolution.
Main Awards: Cannes Lion, LIA, D&AD
CRAZY ABOUT KETCHUP
Client: Hellmann's Ketchup
Idea: Hellmann's wanted a campaign to remind people how ketchup could turn good food into yummy food. To do that, we created screensavers and banners that show how crazy a person can be about ketchup.