As a Creative Director at The Walt Disney Company, I create and oversee major global campaigns for Disney Parks. With over 20 years of experience working for the most creative agencies and clients in Brazil, Europe, and the US, I bring a diverse and innovative perspective to every project I work on. I also manage relationships with partners, outside vendors, and my team, always striving to bring the best solutions and processes to the organization.
Throughout my career, I have been recognized with multiple awards in the industry's highest honors, such as the Cannes Festival, D&AD, and the One Show. In 2014 I was ranked #3 most awarded copywriter in the world by the Cannes Lions Global Creativity Report.
Beyond my client work, I invest my time into mentoring women and helping female initiatives around the world. I am the founder of Elas Na Gringa, a platform that helps Brazilian ad women to have a chance to work abroad. And I am also the communications co-lead of Women@Disney, an employee-led organization focused on equipping and motivating employees to achieve impactful careers.
Additionally, I created a production content incubator where I wrote and produced two short films that won several festivals in the past three years. And I hope to create many more soon.
Where I’ve worked
Creative Director at Yellow Shoes/ Walt Disney Company - NOW
Senior Creative at TBWA\Chiat\Day\LA
Senior Creative at Deutsch LA
Copy Director at R/GA \ LA
Senior Copywriter at Ogilvy Brasil
ACD/Creative Director at Garage Inc
Senior Copywriter at Draft FCB Portugal
Senior Copywriter at Fullsix Portugal
Copywriter at DM9DDB
Intern at W/Brasil Publicidade
Shows I have judged and special appearances
TV Academy/EMMY Member and Voter
2023 - President of Jury CCP
2023 - Screen of my movie Johnny Malibu @Alamo - LA
2021 - London International Award
2019 - New York Festival
2019 - One Show - Students
2018 - Screening of my Movie Condor de Los Andes - São Paulo
2017 - I created elasnagringa.com
2012 - New York Festival
2012 - One Show - White Pencil
Awards I’ve won
Cannes Lions
Third Most Awarded copywriter in the world (Cannes Report 2014)
Second Most Awarded Brazilian campaign in history (Bald Cartoons)
Young Lion delegate for Portugal - 2009
4x Gold (PR, Outdoor, Integrated Health, PR Health)
7x Silver (Creative Effectiveness, Branded Content, Cyber, Design, Media, Direct Health, Entertainment)
4x Bronze (Branded Content, Promo, Media, Media)
17x Shortlist (Gran Prix For Good, Cyber, Direct, Media, Promo, Outdoor, Entertainment)
The One Show
1x Gold(Direct)
1x Silver (Branded Entertainment)
2x Bronze (Cross-Platform, Interactive)
4x Merit
The Gunn Report
Most Awarded All Gunn’s Blazing in the World in 2014.
Most Awarded Print / Out of Home Ads and Campaigns in the World in 2014
D&AD
4x Bronze (Direct Integrated Campaigns, Earned Media Campaigns, Multi Platform TV Branding & Promotions, Advertising & Marketing Communications)
London International Awards
1x Gold (Integration)
3x Silver (Online Film, Design, Print)
2x Bronze (Non-Traditional, Design)
Clio Awards
1x Silver (Content & Contact)
2x Bronze (Out of Home)
The Big Won Report
Top 100 Copywriter Worldwide (2014)
Webby Awards
2x Finalists/Merits
El Ojo Iberoamérica
Best Brazilian Campaign 2014
1x Gran Prix (Content)
6x Gold (Integrated, El Tercer Ojo, TV, PR, Interactive, Direct)
4x Silver (Design,Interactive, Media, Interactive)
2x Bronze (Cyber)